FAIRMONT CHATEAU LAKE LOUISE ELEVATES ITS WELLNESS OFFERING THROUGH NEW PARTNERSHIP WITH FRENCH BLOOM
LAKE LOUISE, AB – 12 November, 2026 – Fairmont Chateau Lake Louise announced new partnership with French Bloom, the opulent non-alcoholic sparkling wine house redefining contemporary celebration. Rodolphe Frerejean-Taittinger hosted an exclusive tasting of French Bloom paired with the new seasonal Afternoon Tea Menu at Fairview Restaurant.
The partnership introduces a curated French Bloom offering designed to complement the hotel’s iconic Afternoon Tea service. The experience reflects the latest evolution of Chateau Lake Louise’s luxury wellness portfolio, and the growing demand for sophisticated, wellness-minded non-alcoholic choices that deliver exceptional flavour and craftmanship.
As one of Canada’s most celebrated luxury destinations, Fairmont Chateau Lake Louise continues to expand its wellness offering beyond traditional spa experiences, embracing a holistic approach that weaves wellbeing into every aspect of the guest journey. From restorative experiences at BASIN Glacial Waters to nourishing culinary programming and immersive outdoor adventure, wellness at the Chateau is designed to be elevated and seamlessly integrated into the experience. The addition of French Bloom brings a new dimension to that vision.
Tracy Lowe, General Manager for Fairmont Chateau Lake Louise said: “At Fairmont Chateau Lake Louise, wellness is woven into every aspect of the guest journey, from BASIN, to time spent in nature, to the way our guests gather, dine and celebrate. Guests come from the world-over for Afternoon tea at Fairview Restaurant and we are always looking for ways to elevate their experience. Partnering with a brand as refined and forward-thinking as French Bloom brings an added layer of sophistication and mindful indulgence to our guests.”
To celebrate the launch, the hotel hosted an intimate tasting experience on November 5 led by French Bloom Co-Founder and CEO, Rodolphe Frerejean-Taittinger. A select group of guests gathered overlooking Lake Louise for a curated Afternoon Tea pairing experience, inviting them to discover a new expression of celebration, that is elegant and intentional.
Founded in France, French Bloom has become a global leader in the premium alcohol-free category, offering sparkling wines crafted from organic French grapes and designed to elevate every occasion.
Rodolphe Frerejean-Taittinger, Co-Founder and CEO of French Bloom, said: “We are delighted to partner with Fairmont Chateau Lake Louise, bringing French Bloom to one of Canada’s most iconic destinations. This partnership reflects a shared appreciation for exceptional experiences and meaningful moments, offering guests new ways to come together and celebrate in this extraordinary setting.”
Executive Pastry Chef at Fairmont Chateau Lake Louise, Viorika Marinesku, was present to walk the guests through the new French Bloom Afternoon Tea menu selection. The collection includes Winter Orchard, a delicate combination of spiced sablé, spiced pear compote, elderflower whipped ganache and crisp pear; Mandarin Bloom, pairing matcha sablé with vibrant mandarin-yuzu crémeux and white chocolate mousse; Noir & Cassis, an indulgent dark chocolate tart layered with cocoa nib crunch, blackcurrant compote and 72% chocolate whipped ganache; and Rose Reverie, a delicate choux pastry filled with raspberry compote and rose whipped ganache, finished with an elegant rose petal.
The new Afternoon Tea menu, featuring French Bloom pairings, is now available at Fairmont Chateau Lake Louise.
Advanced booking is required, reserve a table here.
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About Fairmont Chateau Lake Louise
Surrounded by soaring mountain peaks, the majestic Victoria Glacier, and a glistening turquoise lake, Fairmont Chateau Lake Louise offers 5-star luxury amid unparalleled natural beauty. Originally built as a base for outdoor enthusiasts and alpinists over 100 years ago. Fairmont Chateau Lake Louise is a year-round resort offering an array of activities, from guided mountain tours, world-class skiing in the winter, to scenic hiking, canoeing and a variety of outdoor pursuits in the summer. Guests can unwind with an indulgent spa treatment or take part in thoughtfully designed wellness programming that nurtures both mind and body, before savoring seasonally inspired cuisine. Little ones are also taken care of with exclusive Kid’s Adventure Camp activities. Each of the 539 rooms and suites are elegant and polished, yet understated and inviting. For an elevated stay, the exclusive Fairmont Gold floor provides lounge access, dedicated concierge service, private check-in, and more – delivering a personalized escape in one of the world’s most breathtaking destinations.
About French Bloom
Driven by the innovative vision of two entrepreneurs, Maggie Frerejean-Taittinger and Constance Jablonski, Maison French Bloom was founded in 2019 and has since become a world leader in the category of prestige alcohol-free sparkling wines, doubling its growth each year. By joining forces with Rodolphe Frerejean-Taittinger, CEO of French Bloom, who has extensive experience in the production of Champagne and Cognac, the French Bloom team is driven by a pioneering spirit and is reinventing the art of celebrating. The Maison was founded on the belief that the essence of a great wine lies in its complexity, its depth and the emotions it arouses, with alcohol being secondary.
French Bloom redefines the potential of alcohol-free sparkling wines with its innovative winemaking process using organic Chardonnay and Pinot Noir wines from Languedoc and combining traditional methods with innovation. With its collection (Le Blanc, Le Rosé L’Extra Brut and La Cuvée Vintage Blanc de Blancs), Driven by more moderate consumption and increasing “flexi-drinkers”, French Bloom has expanded into more than 60 countries since 2021. Through its commitment to excellence, French Bloom has gained significant recognition, including the title of “World’s Best Alcohol-Free Sparkling” at the World’s Best Sparkling Wine Awards in 2022 and 2023. On October 1, 2024, French Bloom announced a strategic partnership with Moët Hennessy, world leader in luxury Wines and Spirits, which has acquired a minority stake in the Maison.
About BASIN Glacial Waters
BASIN Glacial Waters offers an all-sensory thermal bathing experience for wellness seekers desiring a world-class journey of reflection, restoration, and recovery. Set in the dramatic landscapes of Lake Louise, it connects guests to the raw elements and natural rhythm of its grand surroundings. Consciously designed and bathed in minimalistic luxury, it provides a deeply intentional and fully immersive wellness journey.
To view the BASIN Glacial Waters’ Press Kit, see here.
About Fairmont Hotels & Resorts
Fairmont Hotels & Resorts is renowned for the international luxury hospitality brand’s unrivalled portfolio of more than 95 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. From grand hotels to urban retreats, since 1907 Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – renowned addresses such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, Fairmont Doha and Fairmont The Palm in Dubai. Fairmont hotels are the social epicenters of their cities—iconic gathering places where people, culture, and ideas converge. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,600 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.
fairmont.com | all.com | group.accor.com
For images and more information, please contact:
Naomi Totten, Director of Communications and Partnerships
Fairmont Chateau Lake Louise